Bandai Namco Entertainment Europe has announced an expansion of its distribution agreement with Square Enix Limited, effective February 1, 2025. Under the new arrangement, Bandai Namco subsidiaries in Germany, the United Kingdom, Spain, Italy, and the Nordic region will be responsible for all commercial activities related to the retail releases of Square Enix titles.
“This expansion highlights the fantastic work that Bandai Namco has done in recent years in the France and ANZ markets, consolidating our relationship with Square Enix allows us to strengthen ourselves as a primary distribution partner for Japanese publishers in the European market.”
– Alberto Gonzalez Lorca, VP of Business Development, Bandai Namco Entertainment Europe
“Square Enix is pleased to expand its current partnership with the experienced and skilled team at Bandai Namco Entertainment. We are happy to consolidate the commercial potential for our retail titles in Europe and create a successful future together.”
– Karine Parker, Senior Director of Sales and Operations in Europe, Square Enix
Building on its experience managing Square Enix titles in France, Australia, and New Zealand, Bandai Namco Entertainment Europe is set to improve retail distribution in more key European markets. Both companies believe this expanded partnership will create strong business opportunities across the region.
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