Producer Naoki Yoshida has unveiled an ambitious 18-month post-launch plan aimed at consistently increasing the sales numbers With a meticulous approach and a focus on long-term strategies, Yoshida aims to ensure the game's success even beyond its initial release.
Contrary to popular belief, Yoshida reveals that he is not overly concerned with the first-week sales figures of Final Fantasy XVI. Instead, he draws a compelling parallel to the success of the film Slam Dunk, highlighting the significance of positive word-of-mouth marketing among fans. Yoshida's focus lies in creating a game that resonates with players and generates enthusiastic recommendations, thus building a strong and enduring player base.
Yoshida acknowledges the significant influence of streamers and the impact of popular gaming trends within communities. He believes that if people find Final Fantasy XVI interesting, streamers from around the world will naturally gravitate towards playing the game. Positive reviews and word-of-mouth endorsements from these influencers can encourage undecided players to explore the game themselves and even invest in platforms like the PlayStation 5. Yoshida's awareness of this trend reflects Square Enix's commitment to adapting to the preferences of younger generations and staying relevant in the gaming industry.
In anticipation of the launch, Square Enix has planned a pre-launch party and will be offering a demo, allowing fans a sneak peek into the game's captivating world.
