In a festive collaboration, PlayStation Asia kicks off the Lunar New Year with renowned Korean artist Kim Se Jeong. The campaign, "Happy New Play-Year," features Kim embodying iconic PlayStation characters, including Tifa from Final Fantasy VII Remake. PlayStation 5 enthusiasts can join the celebration, embracing the theme, "Play Has No Limit."
"As someone who grew up playing video games, I am very proud to be working with PlayStation on this campaign. The concept is fun, where I get to play mysterious characters in the world of PlayStation and it is great to portray gaming characters, especially Tifa and Aloy who have great costumes and props! Please join me to celebrate Happy New Play-Year in PlayStation 5!"
As part of the celebration, fans can engage in a unique social media campaign using an Instagram filter for a virtual "video call" with Kim Se Jeong. A special treat awaits, as participants stand a chance to win exclusive PS5 covers autographed by the talented star.
Source: blog.playstation.com
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