Square Enix has announced that its pet goods brand, SQEX PETs, will participate in Interpets 2025, Japan’s largest pet industry trade show. The event will take place from April 3–6, 2025, at Tokyo Big Sight, with SQEX PETs showcasing a range of Final Fantasy, Dragon Quest, and Kingdom Hearts-themed pet products.
SQEX PETs, which develops merchandise inspired by the characters and settings of Square Enix franchises, will display various pet accessories, including leashes, bandanas, clothing, scratching posts, and pet beds. The company is working in collaboration with Combi Corporation, a Tokyo-based manufacturer specializing in baby and pet products.
The SQEX PETs booth will feature prototypes of upcoming pet goods, as well as a photo booth, a feature that was well received in last year’s exhibition.
Interpets 2025 will be held at Tokyo Big Sight, East Halls 1–8, with SQEX PETs located at East Hall E3, Booth E008. The event will be open for business discussions on April 3, with general admission available from April 4–6.
Further details are available on the Interpets official website
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