Square Enix has announced its new medium-term business plan, "Square Enix Reboots and Awakens: 3 Years of Foundation-Laying for Long-Term Growth." The company aims to address previous challenges and improve profitability, franchise management, and infrastructure.
The plan focuses on four pillars: enhancing productivity, diversifying earnings opportunities, creating foundational stability, and balancing shareholder return and growth investment. By shifting from quantity to quality, Square Enix aims to deliver fun and captivating content to audiences worldwide.
One of the major highlights is the company's intention to pursue a multiplatform strategy, aiming to make their titles available on all gaming platforms such as PlayStation, Xbox, Nintendo, and PC. This strategic shift will enable more players to enjoy their titles and maximize user acquisition and engagement.
To achieve their goals, Square Enix plans to optimize their development structure, increase digital sales, and generate new revenue streams by offering intellectual properties across a range of entertainment experiences. The company also intends to rebuild overseas business divisions, implement policies to enhance organizational efficiency and human resource allocation in Japan, and strengthen their overall business infrastructure.
In terms of investment, Square Enix has allocated a maximum of ¥100 billion for strategic investments over the next three years, with ¥20 billion earmarked for share buybacks. This balanced approach between shareholder return and growth investment sets the stage for the company's long-term success.
Despite recent challenges and declining profits, Square Enix remains committed to delivering high-quality gaming experiences. They plan to release AAA titles regularly, focusing on substantial titles that will resonate with customers for years to come.
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